Addidas & Puma
Have you ever worn the products made by Adidas or Puma? Haha
Just kidding. Of course, you might have.
They both are well known reputed companies. But “Do you know the relation between them ?”
If not. Then be attached to us.
Adidas and Puma are sports brand companies. They are the favorite brand among people and many people prefer these brands. Mainly Adidas. These companies produce products somehow related to sports. For example bags, slippers, shoes, socks, and many more.
Who is the founder of Adidas?
The founders of this fantastic company are two brothers named Adolf Dassler( Nickname-Adi) Rudolf Dassler(Nickname-Ruda). They were born in the Franconian town of Herzogenaurach . You won’t believe that this Adidas company was started with the laundry.
Their father used to sew shoes or work as a cobbler in a small shoe factory situated in Germany. For income assets, their mother ran a laundry in a small room. Adi and Rudi used to help their father in his work. After a few days, world war 1 started( 28 July 1914 - 11 November 1918). In a world war, it was compulsory for all the youths to participate in world war. So Adi and Rudi also joined there as a soldier. So when world war ended, by grace they safely returned to their home.
The success story of Adidas is really interesting. The success story of Adidas and Puma was started from a small town. And friends, both brothers were keenly interested in football. So one day they planned to play football in their garden. They used to wear shoes made by his father. They felt very uncomfortable while wearing those shoes. So they thought” How one can play any games with this kind of uncomfortable shoes”. So they started making shoes for them and their friends. When they came to know that the shoes made by them were liked by people.
They started a full-time business of making shoes in their mom’s laundry. Slowly, the shoes made by them were becoming popular day by day.
Later on, in 1924 they established a company. And it was named on the basis of their surname i.e Dassler Brothers. But they have to face a lot of problems since there was no proper facility for electricity. So they have used the cycle’s paddle in order to generate electricity. Where there is a will, there is away. The same thing happened with two brothers. Slowly their business grew up. But they achieved success 12 years later in the 1936 summer Olympics. So you should have patience.
In the summer Olympics of 1936, Adi requested American athlete -Jesse Owens to appear in Olympics with his shoe. And he accepted too. You won’t believe that in the Olympics Jesse Owens cooked four gold medals. Then onwards, their shoes were demanded by lots of players.
Here is the turning point of the Dassler brother company. Till 1985, a total of 2 lakhs shoes was being sold every year.
But due to personal matters, the two brothers separated and owned their own company. There might be problems in sharing profits. They both were experienced in this business. So booths’ companies much more gain popularity.
Then Adolf established his own company and named Adidas. Adi- Nickname Das- Surname.
Similarly, Rudolf also established his own company named Ruda. Ruda- Nickname. Later on, he changed the company name to Puma.
Both companies started producing other items too. For example slippers, bags, clothes, eyeglasses, watches, and many more.
Now, they both are in the list of the world’s largest sportswear companies.
Revenue
The total revenue generated by Puma in 2019 was 5.5 billion euro.
The total revenue generated by Adidas in 2019 was 21.92 billion euro.
In my view, Adidas is somehow a well known and reputed company. So its revenue is also far better than Puma.
One thing was disappointing me a lot, the thing is the separation of brothers. If they were in the same team owning both companies. They could progress a lot more than this. Unity has strength. And the work is done in unity always succeeds.
Can you think that the son of cobbler could achieve this much name and fame?
It is only by their hard work, dedication, and patience. So if you want to get success like this then remember these three keys.
Good luck.
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